Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 2 March 2010
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Abstract
Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market's shift toward digital technology. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. This case is included in Module 3 of the course Business Thought & Action.
Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 23 April 2011
Length: 12 pages
Data source: Published sources
About
Abstract
Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market's shift toward digital technology. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. This case is included in Module 3 of the course Business Thought & Action.
Related
Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 23 April 2011
Length: 12 pages
Data source: Published sources