Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 10 March 2010
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Abstract
How do you blow a USD1.7 billion merger? You buy a company with a popular brand name, dilute the brand, and sell it for a fifth of what you paid for it. This case explores the merger between Snapple Beverages and Quaker Oats, considered 'one of the worst mergers of all time'. Using this case, students will learn about the importance of a brand name.
Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 10 August 2010
Length: 8 pages
Data source: Published sources
About
Abstract
How do you blow a USD1.7 billion merger? You buy a company with a popular brand name, dilute the brand, and sell it for a fifth of what you paid for it. This case explores the merger between Snapple Beverages and Quaker Oats, considered 'one of the worst mergers of all time'. Using this case, students will learn about the importance of a brand name.
Related
Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 10 August 2010
Length: 8 pages
Data source: Published sources