Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 1999-11-23
Length: 30 pages
Data source: Field research
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https://casecent.re/p/15697
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Abstract
The Oralife Group, Inc, a managed health care company focusing on dental disease management, is contemplating an initial public offering. Oralife intended to use proceeds from the issue to fund: clinical trials of new pharmaceutical products and file New Drug Applications for these products; on-going research and development work; sales and marketing activities, including entering the US and European markets; further development of the company''s proprietary software program, Guaranteed Outcomes; and general working capital needs. The potential rewards are substantial, but so are the risks. Consequently, pricing is a major issue. An additional risk factor is that Oralife is attempting a paradigm shift in the health care industry. (A Microsoft Excel spreadsheet is available for use with this case, product 7A96B041.)
About
Abstract
The Oralife Group, Inc, a managed health care company focusing on dental disease management, is contemplating an initial public offering. Oralife intended to use proceeds from the issue to fund: clinical trials of new pharmaceutical products and file New Drug Applications for these products; on-going research and development work; sales and marketing activities, including entering the US and European markets; further development of the company''s proprietary software program, Guaranteed Outcomes; and general working capital needs. The potential rewards are substantial, but so are the risks. Consequently, pricing is a major issue. An additional risk factor is that Oralife is attempting a paradigm shift in the health care industry. (A Microsoft Excel spreadsheet is available for use with this case, product 7A96B041.)