Product details

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Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-09-25
Length: 15 pages
Data source: Field research

Abstract

In 2018, Swagat Textiles (Swagat), a traditional family-owned textile business in Gujarat, India, was looking for growth amidst several challenges. Since 2017, the market for Swagat's traditional products is shrinking - the younger generation preferred to wear Western casual clothes for daily use and traditional clothes only for special occasions. Additionally, branded competition from online and offline stores had increased, and there were concerns about possible fragmentation of the family business as more members from the next generation planned join the firm. A family member who was about to complete his master of business administration degree was asked to evaluate a proposal about moving into digital printing. He needed to address all of these problems while searching for the next big growth opportunities for the company.
Location:
Industry:
Size:
Small
Other setting(s):
2018

About

Abstract

In 2018, Swagat Textiles (Swagat), a traditional family-owned textile business in Gujarat, India, was looking for growth amidst several challenges. Since 2017, the market for Swagat's traditional products is shrinking - the younger generation preferred to wear Western casual clothes for daily use and traditional clothes only for special occasions. Additionally, branded competition from online and offline stores had increased, and there were concerns about possible fragmentation of the family business as more members from the next generation planned join the firm. A family member who was about to complete his master of business administration degree was asked to evaluate a proposal about moving into digital printing. He needed to address all of these problems while searching for the next big growth opportunities for the company.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2018

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