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Case
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Reference no. W91C29
Subject category: Production and Operations Management
Authors: William Lovejoy (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2010
Version: 11 October 2010
Length: 12 pages
Data source: Published sources
Topics: Operations management
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Abstract

This case follows Laura Milanes as she defines the problems facing Midco Pharmaceuticals, a leading manufacturer of store brand over-the-counter (OTC) drugs and vitamins. Students analyze Midco's new-product development (NPD) process. This requires critical-path, capacity, and process flow analysis. Students then conduct a cost-benefit analysis and make recommendations.
Teaching note
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Reference no. W91T29
Subject category: Production and Operations Management
Authors: William Lovejoy (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2010
Version: 10 October 2010
Length: 12 pages
Data source: Published sources
View full details

About

Abstract

This case follows Laura Milanes as she defines the problems facing Midco Pharmaceuticals, a leading manufacturer of store brand over-the-counter (OTC) drugs and vitamins. Students analyze Midco's new-product development (NPD) process. This requires critical-path, capacity, and process flow analysis. Students then conduct a cost-benefit analysis and make recommendations.

Related

Teaching note
-
Reference no. W91T29
Subject category: Production and Operations Management
Authors: William Lovejoy (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2010
Version: 10 October 2010
Length: 12 pages
Data source: Published sources
View full details