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This chapter is excerpted from 'Getting to Market With Your MVP: How to Achieve Small Business and Entrepreneur Success'. Getting to Market with your MVP 'Small Business and Entrepreneur Success' is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market. The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market in a meaningful manner. It is vitally important the business owner is clear about the entry path and the consumer is clear about the product or service being offered. This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. There are countless variables, obstacles, and barriers inherent in the entrepreneur and small business space. It is a grave oversight to begin a business without having prescribed steps to minimize the risk of ownership. Through this work readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business.