Subject category:
Entrepreneurship
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 5 March 2013
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Abstract
Ashifi Gogo, founder and CEO of Sproxil, wants to scale his mobile product authentication technology to new applications and new regions, but he is uncertain which business model to use. Sproxil is a Nigeria-based company that verifies the authenticity of medicines using a scratch-off code and SMS. Students are asked to examine the role of private and public actors in verifying the quality of medicines as well as the advantages and disadvantages of non-profit and social enterprise models in providing people at the Base of the Pyramid with this much-needed service.
Subject category:
Entrepreneurship
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 16 July 2013
Length: 8 pages
Data source: Published sources
About
Abstract
Ashifi Gogo, founder and CEO of Sproxil, wants to scale his mobile product authentication technology to new applications and new regions, but he is uncertain which business model to use. Sproxil is a Nigeria-based company that verifies the authenticity of medicines using a scratch-off code and SMS. Students are asked to examine the role of private and public actors in verifying the quality of medicines as well as the advantages and disadvantages of non-profit and social enterprise models in providing people at the Base of the Pyramid with this much-needed service.
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Subject category:
Entrepreneurship
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 16 July 2013
Length: 8 pages
Data source: Published sources