More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-619-015
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School); Daniela Beyersdorfer (Harvard Business School Europe Research Center)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 15 October 2018
Length: 28 pages
Data source: Published sources
Topics: Customer experience; Experimentation; Market research; Operations strategy; Product development; Innovation
Share a link: https://casecent.re/p/157117
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing, the leadership team had to challenge conventional assumptions about culture, process, and the management of innovation.
Industry:
Travel and tourism industry
Size:
> 1 billion; Mid-size
Other setting(s):
2017-2018
Teaching note
-
Reference no. 5-620-080
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 16 January 2020
Length: 22 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-619-S13
Spanish language
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School); Daniela Beyersdorfer (Harvard Business School Europe Research Center)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 15 October 2018
Length: 31 pages
Data source: Published sources
Topics: Customer experience; Experimentation; Market research; Operations strategy; Product development; Innovation
View full details

About

Abstract

The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing, the leadership team had to challenge conventional assumptions about culture, process, and the management of innovation.

Settings

Industry:
Travel and tourism industry
Size:
> 1 billion; Mid-size
Other setting(s):
2017-2018

Related

Teaching note
-
Reference no. 5-620-080
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 16 January 2020
Length: 22 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-619-S13
Spanish language
Subject category: Production and Operations Management
Authors: Stefan Thomke (Harvard Business School); Daniela Beyersdorfer (Harvard Business School Europe Research Center)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 15 October 2018
Length: 31 pages
Data source: Published sources
Topics: Customer experience; Experimentation; Market research; Operations strategy; Product development; Innovation
View full details