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Thumbnail image for product with reference number SI1-153-M
An App You Can't Refuse: Mafia Business School
Web-based case
(Web-based)
-
Reference no. SI1-153-M
Spanish language
Subject category: Entrepreneurship
Authors: Guillermo De Haro (IE Business School (Instituto de Empresa S.L.U)); Guillermo Velasco (IE Business School (Instituto de Empresa S.L.U))
Published by: IE Business School
Published in: 2018
Format: Web-based case
Data source: Field research
Topics: Mobile; App markets; Software; Business models
Notes:

Access to IE multimedia items is provided to learners via a CoursePack or a link on your organisation's course area (Virtual Learning Environment or Learning Management System). Find out more >

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Abstract

This is a Spanish version. This multimedia case describes the situation of BigBangBox, a start-up that creates edutainment apps. It shows the strategy followed by them in the launch of previous products.

Teaching and learning

This item is suitable for postgraduate courses.

Time period

The events covered by this multimedia took place in 2016.

Geographical setting

Region:
World/global
Country:
Spain

Featured companies

BigBangBox
Mafia Business school
Thumbnail image for product with reference number SI1-153-TN
BigBangBox an App You Can't Refuse: Mafia Business School
Teaching note
-
Reference no. SI1-153-TN
Spanish language
Subject category: Entrepreneurship
Authors: Guillermo De Haro (IE Business School (Instituto de Empresa S.L.U)); Guillermo Velasco (IE Business School (Instituto de Empresa S.L.U))
Published by: IE Business School
Originally published in: 2018
Version: 8 October 2018
Length: 25 pages
Data source: Field research
View full details
Thumbnail image for product with reference number SI1-153-I-M
An App You Can't Refuse: Mafia Business School
Web-based case
(Web-based)
-
Reference no. SI1-153-I-M
Subject category: Entrepreneurship
Authors: Guillermo De Haro (IE Business School (Instituto de Empresa S.L.U)); Guillermo Velasco (IE Business School (Instituto de Empresa S.L.U))
Published by: IE Business School
Published in: 2018
Format: Web-based case
Data source: Field research
Topics: Mobile; App markets; Software; Business models
Notes:

Access to IE multimedia items is provided to learners via a CoursePack or a link on your organisation's course area (Virtual Learning Environment or Learning Management System). Find out more >

View full details

About

Abstract

This is a Spanish version. This multimedia case describes the situation of BigBangBox, a start-up that creates edutainment apps. It shows the strategy followed by them in the launch of previous products.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Time period

The events covered by this multimedia took place in 2016.

Geographical setting

Region:
World/global
Country:
Spain

Featured companies

BigBangBox
Mafia Business school

Related

Thumbnail image for product with reference number SI1-153-TN
BigBangBox an App You Can't Refuse: Mafia Business School
Teaching note
-
Reference no. SI1-153-TN
Spanish language
Subject category: Entrepreneurship
Authors: Guillermo De Haro (IE Business School (Instituto de Empresa S.L.U)); Guillermo Velasco (IE Business School (Instituto de Empresa S.L.U))
Published by: IE Business School
Originally published in: 2018
Version: 8 October 2018
Length: 25 pages
Data source: Field research
View full details
Thumbnail image for product with reference number SI1-153-I-M
An App You Can't Refuse: Mafia Business School
Web-based case
(Web-based)
-
Reference no. SI1-153-I-M
Subject category: Entrepreneurship
Authors: Guillermo De Haro (IE Business School (Instituto de Empresa S.L.U)); Guillermo Velasco (IE Business School (Instituto de Empresa S.L.U))
Published by: IE Business School
Published in: 2018
Format: Web-based case
Data source: Field research
Topics: Mobile; App markets; Software; Business models
Notes:

Access to IE multimedia items is provided to learners via a CoursePack or a link on your organisation's course area (Virtual Learning Environment or Learning Management System). Find out more >

View full details