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Subject category: Entrepreneurship
Published by: Indian Institute of Management Bangalore
Originally published in: 2010
Length: 14 pages
Data source: Published sources

Abstract

Vaatsalya has created a no-frills, low-price model of health care to address medical needs in semi-urban and rural India. In India, 80% of health-care facilities are located in urban areas even though close to 70% of the total population resides in villages and small towns. Vaatsalya bridges this gap by creating a viable business model, making good quality health care accessible at affordable prices. The explicit objective of Vaatsalya's business is to provide primary and secondary care services in rural and semi-urban areas. It aims to become a leading provider of low-cost but high-quality health-care services in the country by expanding its network.

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Abstract

Vaatsalya has created a no-frills, low-price model of health care to address medical needs in semi-urban and rural India. In India, 80% of health-care facilities are located in urban areas even though close to 70% of the total population resides in villages and small towns. Vaatsalya bridges this gap by creating a viable business model, making good quality health care accessible at affordable prices. The explicit objective of Vaatsalya's business is to provide primary and secondary care services in rural and semi-urban areas. It aims to become a leading provider of low-cost but high-quality health-care services in the country by expanding its network.

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