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This chapter is excerpted from 'In Search for the Soul of International Business'. There is a New World Order for trade and globalization. Political and international issues metamorphose in the business ecosystem, in ways that penetrate everyday life and influence expectations beyond imagination. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirlwind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. I consider the soul the center of our activities and inspirations. If one says about an individual that 'his soul has left him', one connotes death. This also will apply to societies and corporations. Losing one's soul is a reflection of the end game. Are we willing to permit the gradual march toward solitude with all the accompanying sharp cutting edges? Will the balloon go up? The reader can judge. I hope to supply the content here. With a foreword by Ambassador Laszlo Szabo, a preface by the Rev. Horkan, and the humorous yet pensive illustrations by award-winning cartoonist David Clark, this book epitomizes the ability to gain a comprehensive understanding of the most pressing international business and trade issues that the world faces today. Thought provoking, witty, and innovative, In Search for the Soul of International Business offers ground-breaking insights and perspectives to inspire real-life understanding and soulful applications in the business and marketing realm.