Published by:
Rotman Management Magazine
Length: 5 pages
Topics:
Design thinking; Innovation
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Abstract
In an age of dwindling resources, our excessive economic paradigm cannot possibly survive. The author argues that it is time to stop seeing the world as it is, and to begin to see it as it could be. But before this can happen, we must change our notion of what constitutes success. He describes what would be involved in a 'renaissance of human values', touching on our nine core needs as humans and the roles of design and ecology. We will build a new civilization, he says, the way we built the current one: with incentives, social rewards and new ways of meeting our needs.
About
Abstract
In an age of dwindling resources, our excessive economic paradigm cannot possibly survive. The author argues that it is time to stop seeing the world as it is, and to begin to see it as it could be. But before this can happen, we must change our notion of what constitutes success. He describes what would be involved in a 'renaissance of human values', touching on our nine core needs as humans and the roles of design and ecology. We will build a new civilization, he says, the way we built the current one: with incentives, social rewards and new ways of meeting our needs.