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The case describes the inception and early stage evolution of RuralShores - a business process outsourcing organization established in rural India (Rural BPO). RBPO is a unique business model that involves the rural poor in delivering remote services such as transaction processing via telecommunication links. Although India has a thriving BPO business, all BPO organizations are located in urban centers. The founders of RuralShores conceptualized the rural BPO model so that it can be inclusive, empower rural women and solve problems of large-scale migration. Locating a BPO organization in rural India enabled significant savings in cost. However, it had its attendant challenges, such as dealing with poor quality infrastructure and a lower level of skills among the employees. RuralShores not only overcame these challenges but also ensured that its service levels were on par with those of urban BPO organizations. In the process, it was able to create positive impact in the lives of its employees as well as give a boost to the local economy. This motivated it to embark on an aggressive plan of scaling that involves geographic expansion through a franchisee model and increasing the scope of RuralShores' activities.