Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2017-10-31
Length: 15 pages
Data source: Published sources
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Abstract
This is a Simplified Chinese version. In early September 2016, Samsung Electronics Co Ltd (Samsung), a leading manufacturer of smartphones headquartered in South Korea, released the new generation of its flagship smartphone, the Galaxy Note 7. Despite initial positive reviews and a strong market reception, just eight days later, Samsung voluntarily recalled 2.5 million of the smartphones, after receiving reports of the devices overheating and catching on fire. The problems persisted even with the replacement device, and the company decided to cease all production and sales of the Galaxy Note 7 in October 2016. Samsung faced a highly commoditized market, decreasing global demand, and increasing competition, but the company now also needed to deal with one of the biggest recalls in the history of the industry. What had gone wrong, and how could the company move forward?
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2017-10-31
Length: 15 pages
Data source: Published sources
About
Abstract
This is a Simplified Chinese version. In early September 2016, Samsung Electronics Co Ltd (Samsung), a leading manufacturer of smartphones headquartered in South Korea, released the new generation of its flagship smartphone, the Galaxy Note 7. Despite initial positive reviews and a strong market reception, just eight days later, Samsung voluntarily recalled 2.5 million of the smartphones, after receiving reports of the devices overheating and catching on fire. The problems persisted even with the replacement device, and the company decided to cease all production and sales of the Galaxy Note 7 in October 2016. Samsung faced a highly commoditized market, decreasing global demand, and increasing competition, but the company now also needed to deal with one of the biggest recalls in the history of the industry. What had gone wrong, and how could the company move forward?
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2017-10-31
Length: 15 pages
Data source: Published sources