Product details

Product details
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Management article
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Reference no. 9B18TE04
Published by: Ivey Publishing
Originally published in: "Ivey Business Journal", 2018
Length: 9 pages

Abstract

Leading General Motors in a market facing unprecedented change, CEO Mary Barra is out to prove storied incumbents can innovate like nimble start-ups.

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Abstract

Leading General Motors in a market facing unprecedented change, CEO Mary Barra is out to prove storied incumbents can innovate like nimble start-ups.

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