Subject category:
Marketing
Originally published in:
2018
Length: 5 pages
Data source: Published sources
Abstract
This case outlines the history of the motorcycle manufacturer Royal Enfield and details of its turnaround strategy. It highlights the potential of transforming a legendary Indian brand into a happening global brand.
Location:
Industry:
Subject category:
Marketing
Originally published in:
2018
Length: 3 pages
Data source: Published sources
About
Abstract
This case outlines the history of the motorcycle manufacturer Royal Enfield and details of its turnaround strategy. It highlights the potential of transforming a legendary Indian brand into a happening global brand.
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Location:
Industry:
Related
Subject category:
Marketing
Originally published in:
2018
Length: 3 pages
Data source: Published sources