Hard Choices: Best Buy and Five Star in China (B)

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Prize winner

Compact case

Case

Reference no. 318-0302-1B

Subject category: Strategy and General Management

Authors: Terence Tsai (China Europe International Business School (CEIBS)); Jianhua Zhu (China Europe International Business School (CEIBS)); Leiping Xu (China Europe International Business School (CEIBS))

Published by: China Europe International Business School

Originally published in: 2018

Version: 2014.10.10

Length: 3 pages

Data source: Published sources

Topics: Best buy; Household appliance retail; Market entry; Human resource; Business model; Chain-store operation

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Abstract

This is part of a case series. Case B covers the measures taken by its rivals in competing for market share after Best Buy closed its stores in China and lays the foundation for a discussion of whether Best Buy should re-open in China. The teacher could use Case B as the basis for further discussion or use it as a part of addendum to the case A.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2011.

Geographical setting

Region:

Asia

Country:

China

Featured company

Best Buy

Type:

Public company

Industry:

Retail trade