Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2001-10-15
Length: 18 pages
Data source: Field research
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Abstract
In January of 1995, Mr. John Wintermeyer was considering how best to expand the national tour of Streetball 3-on-3 Basketball. He planned to expand the current tour from nine cities in 1994 to 20 cities in 1997. While logistics, scheduling and staffing were also an issue, Mr. Wintermeyer was most concerned with financing this intended plan. He required sponsorship which would support the company through to the 1997 summer tour. Such an expansion would also entail increased numbers of participating players, and increased marketing and promotion costs to attract new players in the new cities.
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Abstract
In January of 1995, Mr. John Wintermeyer was considering how best to expand the national tour of Streetball 3-on-3 Basketball. He planned to expand the current tour from nine cities in 1994 to 20 cities in 1997. While logistics, scheduling and staffing were also an issue, Mr. Wintermeyer was most concerned with financing this intended plan. He required sponsorship which would support the company through to the 1997 summer tour. Such an expansion would also entail increased numbers of participating players, and increased marketing and promotion costs to attract new players in the new cities.
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