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Case
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Reference no. 9A95A012
Subject category: Marketing
Authors: Adrian Ryans (International Institute for Management Development (IMD)); Marianne Vandenbosch (International Institute for Management Development (IMD)); N Miller (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1995
Version: 2000-12-11
Length: 17 pages
Data source: Field research
Topics: Competition; Market strategy; Industrial marketing; Marketing planning
Share a link: https://casecent.re/p/15770
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Abstract

The management team at Electrohome''s projection systems division must decide what to do in response to a surprise new product introduction by Sony Projection Systems. The new product threatens Electrohome''s position at the high end of the market. The case focuses on competitive analysis as three players from three different regions of the world vie for profitable positions in the industrial projection system market. This case presents Electrohome''s perspective of the same event documented in the Barco Projection Systems (A) case (HBS 9-591-133) prepared by Research Associate Krista McQuade under the supervision of Professor Rowland T Moriarty. Two follow-up cases (9A95A013, 9A95A014) are available.
Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Medium
Teaching note
-
Reference no. 8A95A12
Subject category: Marketing
Authors: Adrian Ryans (International Institute for Management Development (IMD)); Marianne Vandenbosch (International Institute for Management Development (IMD)); N Miller (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1995
Version: 2001-06-05
Length: 23 pages
Data source: Field research
View full details

About

Abstract

The management team at Electrohome''s projection systems division must decide what to do in response to a surprise new product introduction by Sony Projection Systems. The new product threatens Electrohome''s position at the high end of the market. The case focuses on competitive analysis as three players from three different regions of the world vie for profitable positions in the industrial projection system market. This case presents Electrohome''s perspective of the same event documented in the Barco Projection Systems (A) case (HBS 9-591-133) prepared by Research Associate Krista McQuade under the supervision of Professor Rowland T Moriarty. Two follow-up cases (9A95A013, 9A95A014) are available.

Settings

Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Medium

Related

Teaching note
-
Reference no. 8A95A12
Subject category: Marketing
Authors: Adrian Ryans (International Institute for Management Development (IMD)); Marianne Vandenbosch (International Institute for Management Development (IMD)); N Miller (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1995
Version: 2001-06-05
Length: 23 pages
Data source: Field research
View full details