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Product details
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Published by: Allied Business Academies
Originally published in: "Academy of Marketing Studies Journal", 2016
Length: 8 pages

Abstract

Production of goods and services by the standards of Halal is the world trend. In recent years, the global food market, the share of halal products, accounting for almost 17%. If the current pace of development of this market will continue, then by 2018, it amounted to 1.6 trillion dollars. High dynamics of development of this market is maintained by the Middle East and North Africa, East and South Asia. The leaders in this market are Indonesia (197 billion Dollars) and Turkey (100 billion Dollars). Formation of the Halal market in Russia and in the Republic of Tatarstan took place gradually, increasing the number of participants and activities, and expanding its range of products and sales geography. Along with the see merging issues that are typical for the global Halal industry, and for the domestic market. First of all, the problems associated with observance of production technology, its certification, authentication, quality and safety, as well as interstate recognition of national standards. The study is devoted to analysis of the market of Halal products in Russia and in the Republic of Tatarstan and the definition of the main perspectives of its development in the context of globalization of trade.

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Abstract

Production of goods and services by the standards of Halal is the world trend. In recent years, the global food market, the share of halal products, accounting for almost 17%. If the current pace of development of this market will continue, then by 2018, it amounted to 1.6 trillion dollars. High dynamics of development of this market is maintained by the Middle East and North Africa, East and South Asia. The leaders in this market are Indonesia (197 billion Dollars) and Turkey (100 billion Dollars). Formation of the Halal market in Russia and in the Republic of Tatarstan took place gradually, increasing the number of participants and activities, and expanding its range of products and sales geography. Along with the see merging issues that are typical for the global Halal industry, and for the domestic market. First of all, the problems associated with observance of production technology, its certification, authentication, quality and safety, as well as interstate recognition of national standards. The study is devoted to analysis of the market of Halal products in Russia and in the Republic of Tatarstan and the definition of the main perspectives of its development in the context of globalization of trade.

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