Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-11-01
Length: 11 pages
Data source: Field research
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Abstract
This case follows Electrohome (A) 9A95A012, and discusses the key events that have taken place among the competitors since the (A) case date. Electrohome is developing a new projection system which has the potential to be the best projector on the market. Of key importance is an understanding of the likely actions and reactions of the major competitors in the market. If the Phoenix project fails, Electrohome will likely go bankrupt.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2001-06-05
Length: 23 pages
Data source: Field research
About
Abstract
This case follows Electrohome (A) 9A95A012, and discusses the key events that have taken place among the competitors since the (A) case date. Electrohome is developing a new projection system which has the potential to be the best projector on the market. Of key importance is an understanding of the likely actions and reactions of the major competitors in the market. If the Phoenix project fails, Electrohome will likely go bankrupt.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2001-06-05
Length: 23 pages
Data source: Field research