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Compact case
Case
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Reference no. 9A95A014
Subject category: Marketing
Authors: Adrian Ryans (International Institute for Management Development (IMD)); Marianne Vandenbosch (International Institute for Management Development (IMD)); N Miller (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1995
Version: 1999-11-09
Length: 2 pages
Data source: Field research
Topics: Competition; Market strategy; Industrial marketing; Marketing planning
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Abstract

This case follows Electrohome (A) case 9A95A012, and (B) case 9A95A013. The Phoenix project is on track for completion before a critical trade show in January 1993. It is now August and the management team must decide whether or not to preannounce the product or delay the announcement for maximum impact and surprise.
Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Medium
Teaching note
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Reference no. 8A95A12
Subject category: Marketing
Authors: Adrian Ryans (International Institute for Management Development (IMD)); Marianne Vandenbosch (International Institute for Management Development (IMD)); N Miller (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1995
Version: 2001-06-05
Length: 23 pages
Data source: Field research
View full details

About

Abstract

This case follows Electrohome (A) case 9A95A012, and (B) case 9A95A013. The Phoenix project is on track for completion before a critical trade show in January 1993. It is now August and the management team must decide whether or not to preannounce the product or delay the announcement for maximum impact and surprise.

Settings

Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Medium

Related

Teaching note
-
Reference no. 8A95A12
Subject category: Marketing
Authors: Adrian Ryans (International Institute for Management Development (IMD)); Marianne Vandenbosch (International Institute for Management Development (IMD)); N Miller (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1995
Version: 2001-06-05
Length: 23 pages
Data source: Field research
View full details