Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-08-18
Length: 30 pages
Data source: Field research
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Abstract
The export director for Cerveceria Cuauhtemoc Moctezuma, of Monterrey, Mexico, must develop a sophisticated marketing strategy in order to earn a permanent place for the brewery''s SOL brand in the UK brewing market, considered to be one of the world''s most dynamic and competitive beer markets. Specifically, he must decide how to position the brand; what brand characteristics, if any, should be modified; what new distribution channels, if any, should be pursued; and finally, what type of advertising and promotional campaign is necessary. There is a simplified Chinese version available ''9A95AC15''.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-09-26
Length: 8 pages
Data source: Field research
Simplified Chinese language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1995-11-01
Length: 24 pages
Data source: Field research
About
Abstract
The export director for Cerveceria Cuauhtemoc Moctezuma, of Monterrey, Mexico, must develop a sophisticated marketing strategy in order to earn a permanent place for the brewery''s SOL brand in the UK brewing market, considered to be one of the world''s most dynamic and competitive beer markets. Specifically, he must decide how to position the brand; what brand characteristics, if any, should be modified; what new distribution channels, if any, should be pursued; and finally, what type of advertising and promotional campaign is necessary. There is a simplified Chinese version available ''9A95AC15''.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-09-26
Length: 8 pages
Data source: Field research
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1995-11-01
Length: 24 pages
Data source: Field research