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Measuring True Value at Ambuja Cement
Case
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Reference no. 9-518-063
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Suraj Srinivasan (Harvard Business School); Namrata Arora (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 20 June 2019
Revision date: 19-Aug-2019
Length: 28 pages
Data source: Published sources
Topics: Marketing
Share a link: https://casecent.re/p/157748
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India
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Location:
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