Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 26 pages
Data source: Generalised experience
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Abstract
Tout l'Or du Sud is an e-Commerce website specialized in the sale of high quality regional Specialty Products, all made in the South of France. As with many other websites, it has to deal with its lack of direct traffic and very low conversion rates compared to its competitors. In the face of growing competition from major retailers and an increasing number of distributors of regional products, the company's manager has to implement a number of measures to promote the website and increase sales. The very survival of the company depends on the success of this operation.
About
Abstract
Tout l'Or du Sud is an e-Commerce website specialized in the sale of high quality regional Specialty Products, all made in the South of France. As with many other websites, it has to deal with its lack of direct traffic and very low conversion rates compared to its competitors. In the face of growing competition from major retailers and an increasing number of distributors of regional products, the company's manager has to implement a number of measures to promote the website and increase sales. The very survival of the company depends on the success of this operation.

