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Case
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Reference no. 818-0073-1
Subject category: Entrepreneurship
Authors: Wai Fong Boh (Nanyang Technological University); Dolly Leow (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2018
Version: 15 August 2018
Length: 22 pages
Data source: Field research
Topics: Co-working space; Competition; Design thinking; China; Strategy
Share a link: https://casecent.re/p/157881
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Abstract

Beeplus, a designer and operator of co-working spaces, was founded in 2015 by a group of enterprising college students led by Robert Jia. It currently has five co-working space projects in Zhuhai, Shenzhen and Guangzhou. This case maps the journey taken by Beeplus and its management team in its foray into the highly competitive co-working space industry, and offers a greater understanding of the critical success factors for a company operating in an aggressive market in China.
Location:
China
Other setting(s):
2015-2018
Teaching note
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Reference no. 818-0073-8
Subject category: Entrepreneurship
Authors: Wai Fong Boh (Nanyang Technological University); Dolly Leow (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2018
Version: 15 October 2018
Length: 7 pages
Data source: Field research
View full details

About

Abstract

Beeplus, a designer and operator of co-working spaces, was founded in 2015 by a group of enterprising college students led by Robert Jia. It currently has five co-working space projects in Zhuhai, Shenzhen and Guangzhou. This case maps the journey taken by Beeplus and its management team in its foray into the highly competitive co-working space industry, and offers a greater understanding of the critical success factors for a company operating in an aggressive market in China.

Settings

Location:
China
Other setting(s):
2015-2018

Related

Teaching note
-
Reference no. 818-0073-8
Subject category: Entrepreneurship
Authors: Wai Fong Boh (Nanyang Technological University); Dolly Leow (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2018
Version: 15 October 2018
Length: 7 pages
Data source: Field research
View full details