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Vegan as a concept or terminology was first used by a British named Donald Watson (Watson) in 1944. According to Watson, vegans were the category of people who did not consume dairy or animal products. Over the years, Veganism emerged as a certain category in which its patrons consumed vegan products, but refrained from dairy or any form of animal products. With the passage of time and with the rising consciousness of health among people, veganism had evolved as the healthier path for people to choose. Many companies like Impossible Burger and Beyond Meat had started presenting burgers, which used plant-based ingredients. Similarly, 'Vegan fashion' was also gaining momentum in 2018 as per a global research report. Vegan fashion in place of animal based leather and fur were being popularised by fashion based companies across the globe. Of late, Germany had emerged as the chart leader of veganism. Additionally, a new report on vegan food that was published in July 2018, suggested that Germany was the global leader and had the highest percentage of vegan based drinks and food launches across the globe. Not only this, the country was also credited with launching about 15% of the vegan food across the world during the period July 2017 to June 2018. The larger debate was that would Germany continue to sustain its vegan image successfully over the years?