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McDonald's became the first company in the food industry in India to recycle used cooking oil into biodiesel for powering the company's refrigerated supply delivery trucks in Mumbai. Biodiesel made from used cooking oil was a cleaner fuel with 75% lower carbon emissions than diesel, over its entire life cycle. It was an eco-friendly fuel that helped in limiting global warming. In 2018, the McDonald's master franchise for West and South India, Hardcastle Restaurants Pvt Ltd, was looking to expand this initiative to cover the rest of its operations as it marched forward on its sustainability agenda. India was a country which used huge amounts of diesel every year almost 80 million tonnes (about USD90 billion) for transport, back-up power generation and more. With its environmental effects as well as increasing price, diesel was becoming an increasingly unattractive product thus increasing the attractiveness of alternatives such as biodiesel. With a large addressable market of almost USD100 billion, there was a significant interest among businesses, end users and government for the production and use of biodiesel. Given this situation in the country, will McDonald's step towards a sustainable future be successful and encourage other players in the food industry to make similar moves?