Product details

The caselet on Just Dial elucidates the business model of a matching platform, one that matches the users on one side (consumers) with those on the other side (local, small and medium businesses). The case elaborates on the business model, and elucidates the evolution of Just Dial's business from a simple local search platform, to a search & transact platform. The case ends with questions on the sustainability of the business model and the extension to product e-Commerce. Key issues for discussion using this caselet in conjunction with the BharatMatrimony.com case and the Practo caselet include sustainability of matching platform business models and identification of the specific industry conditions where such business models could be extended (and where it could not be).