Subject category:
Strategy and General Management
Originally published in:
2018
Version: 8-Nov-2018
Length: 21 pages
Data source: Published sources
Abstract
This case study focuses on the very peculiar business model of the Internet studio developed by Rocket Internet. It targets graduate business students in strategy, business development and entrepreneurship classes. It is also suited to final year undergraduate business students. Some of the underlying topics and theories in strategy and entrepreneurship that can be addressed with this case include international strategy (a course for which the case was initially developed), Internet studio (clone factory) strategy, startup incubators, competitive position and shareholder value, resource-based, opportunity-based, sociological and psychological theories of entrepreneurship, discovery and exploitation of a new geographical market, imitation vs innovation, entrepreneurial culture, growth and venture performance.
Featured company
Rocket Internet AG
Employees:
10000+
Turnover:
EUR 2.2 billion
Type:
Public company
Industry:
e-Commerce
Other keywords:
Internet Studio;Clone factory
Featured protagonist
- Mario Villani (male), Senior manager at Zalora
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 9-Nov-2018
Length: 17 pages
Data source: Published sources
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 9-Nov-2018
Format:
.pptx
Data source: Published sources
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 9-Nov-2018
Format:
.xlsx
Data source: Published sources
About
Abstract
This case study focuses on the very peculiar business model of the Internet studio developed by Rocket Internet. It targets graduate business students in strategy, business development and entrepreneurship classes. It is also suited to final year undergraduate business students. Some of the underlying topics and theories in strategy and entrepreneurship that can be addressed with this case include international strategy (a course for which the case was initially developed), Internet studio (clone factory) strategy, startup incubators, competitive position and shareholder value, resource-based, opportunity-based, sociological and psychological theories of entrepreneurship, discovery and exploitation of a new geographical market, imitation vs innovation, entrepreneurial culture, growth and venture performance.
Settings
Featured company
Rocket Internet AG
Employees:
10000+
Turnover:
EUR 2.2 billion
Type:
Public company
Industry:
e-Commerce
Other keywords:
Internet Studio;Clone factory
Featured protagonist
- Mario Villani (male), Senior manager at Zalora
Related
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 9-Nov-2018
Length: 17 pages
Data source: Published sources
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 9-Nov-2018
Format:
.pptx
Data source: Published sources
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 9-Nov-2018
Format:
.xlsx
Data source: Published sources