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Teaching note
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Reference no. 518-0137-8
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Karin Kollenz (EDHEC - Business School); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2018
Version: February 2021
Revision date: 25-Feb-2021
Length: 25 pages
Data source: Published sources
Share a link: https://casecent.re/p/158019
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
  • Online
Case
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Reference no. 518-0137-1
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Karin Kollenz (EDHEC - Business School); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2018
Version: July 2018
Length: 12 pages
Data source: Published sources
Topics: Marketing communications; Content marketing; Direct marketing; Disruption
View full details
Case
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Reference no. E518-0137-1
Spanish language
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Karin Kollenz (EDHEC - Business School); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2018
Version: July 2018
Length: 13 pages
Data source: Published sources
Topics: Marketing communications; Content marketing; Direct marketing; Disruption
View full details
Case
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Reference no. J518-0137-1
Japanese language
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Karin Kollenz (EDHEC - Business School); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2018
Version: July 2018
Length: 12 pages
Data source: Published sources
Topics: Marketing communications; Content marketing; Direct marketing; Disruption
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
  • Online

Related

Case
-
Reference no. 518-0137-1
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Karin Kollenz (EDHEC - Business School); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2018
Version: July 2018
Length: 12 pages
Data source: Published sources
Topics: Marketing communications; Content marketing; Direct marketing; Disruption
View full details
Case
-
Reference no. E518-0137-1
Spanish language
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Karin Kollenz (EDHEC - Business School); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2018
Version: July 2018
Length: 13 pages
Data source: Published sources
Topics: Marketing communications; Content marketing; Direct marketing; Disruption
View full details
Case
-
Reference no. J518-0137-1
Japanese language
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Karin Kollenz (EDHEC - Business School); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2018
Version: July 2018
Length: 12 pages
Data source: Published sources
Topics: Marketing communications; Content marketing; Direct marketing; Disruption
View full details