Subject category:
Marketing
Published in:
2018
Length: 15 pages
Data source: Field research
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Abstract
The case aims to facilitate the students to understand the role and use of secondary data in business research or marketing research. Easy Travel, an e-Commerce start-up is looking for potential customers for its market expansion but has limited resources for primary research. The firm learns about the secondary data on domestic tourism industry released by Government of India. The secondary data offers a viable, cost-effective solution to find the potential customers. The questionnaire used for the survey tells about the nature of available data. Easy Travel needs to frame the appropriate questions and find ways to generate insights from the given data.
Subject category:
Marketing
Published in:
2018
Length: 19 pages
Data source: Field research
About
Abstract
The case aims to facilitate the students to understand the role and use of secondary data in business research or marketing research. Easy Travel, an e-Commerce start-up is looking for potential customers for its market expansion but has limited resources for primary research. The firm learns about the secondary data on domestic tourism industry released by Government of India. The secondary data offers a viable, cost-effective solution to find the potential customers. The questionnaire used for the survey tells about the nature of available data. Easy Travel needs to frame the appropriate questions and find ways to generate insights from the given data.
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Subject category:
Marketing
Published in:
2018
Length: 19 pages
Data source: Field research