Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-11-05
Revision date: 10-Dec-2018
Length: 7 pages
Data source: Field research
Abstract
Phenicoptere Ltd (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 countries and derived nearly 90 per cent of its revenues from foreign markets. The chief executive officer and vice-president of Phenicoptere must now decide whether and how the company should incorporate e-Commerce into its internationalization strategy.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-11-09
Revision date: 11-Dec-2018
Length: 6 pages
Data source: Field research
Spanish language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-11-05
Revision date: 12-Nov-2019
Length: 8 pages
Data source: Field research
About
Abstract
Phenicoptere Ltd (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 countries and derived nearly 90 per cent of its revenues from foreign markets. The chief executive officer and vice-president of Phenicoptere must now decide whether and how the company should incorporate e-Commerce into its internationalization strategy.
Settings
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-11-09
Revision date: 11-Dec-2018
Length: 6 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-11-05
Revision date: 12-Nov-2019
Length: 8 pages
Data source: Field research