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Chapter from: "Tell Me About Yourself Personal Branding and Social Media Recruiting in the Brave New Online World"
Published by: Business Expert Press
Originally published in: 2019

Abstract

This chapter is excerpted from 'Tell Me About Yourself Personal Branding and Social Media Recruiting in the Brave New Online World'. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today's business world? Why is it necessary to set up a personal brand strategy early on? What are some future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed as a new breed of concept workers enters the global workforce. Today, we are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easygoing life, and a safe future. We could call them Gen X, Gen Y, millennials, or digital natives. This book introduces the term social natives to explain why these individuals are unique. They share bits of information at a rapid pace and are capable of processing projects parallelly. They live on their phones and are in favor of graphics over text. Social natives prefer to read on smart devices, get the news through their timelines, and function better when they join networks. Social natives started realizing the importance of personal branding as a means to stand out from the crowd and attract viewers, followers, advertisers, and, eventually, employers. Social natives are now looking for jobs in various ways that did not exist five years ago. Emerging technologies, artificial intelligence business tools, wearable gadgets, and social media platforms such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Glassdoor, Viadeo, XING, and Bayt, define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to publicly demonstrate their skills. Such online technologies facilitate the recruitment and selection of job candidates via the integration of intelligent software applications in the web-based talent search. The breadth and depth of information increase as HR managers and recruiters embrace new digital tools and platforms. Tomorrow's successful organizations use Big Data, business intelligence, and People Analytics, as well as a plethora of social media screening tools to recruit and retain great talents. This book will help you understand how social media in professional recruitment works. It will also inspire you through various success stories to take personal branding toward professional career development seriously. Finally, this book examines social nativity as a social phenomenon and presents the latest trends in career development and social recruiting.

About

Abstract

This chapter is excerpted from 'Tell Me About Yourself Personal Branding and Social Media Recruiting in the Brave New Online World'. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today's business world? Why is it necessary to set up a personal brand strategy early on? What are some future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed as a new breed of concept workers enters the global workforce. Today, we are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easygoing life, and a safe future. We could call them Gen X, Gen Y, millennials, or digital natives. This book introduces the term social natives to explain why these individuals are unique. They share bits of information at a rapid pace and are capable of processing projects parallelly. They live on their phones and are in favor of graphics over text. Social natives prefer to read on smart devices, get the news through their timelines, and function better when they join networks. Social natives started realizing the importance of personal branding as a means to stand out from the crowd and attract viewers, followers, advertisers, and, eventually, employers. Social natives are now looking for jobs in various ways that did not exist five years ago. Emerging technologies, artificial intelligence business tools, wearable gadgets, and social media platforms such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Glassdoor, Viadeo, XING, and Bayt, define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to publicly demonstrate their skills. Such online technologies facilitate the recruitment and selection of job candidates via the integration of intelligent software applications in the web-based talent search. The breadth and depth of information increase as HR managers and recruiters embrace new digital tools and platforms. Tomorrow's successful organizations use Big Data, business intelligence, and People Analytics, as well as a plethora of social media screening tools to recruit and retain great talents. This book will help you understand how social media in professional recruitment works. It will also inspire you through various success stories to take personal branding toward professional career development seriously. Finally, this book examines social nativity as a social phenomenon and presents the latest trends in career development and social recruiting.

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