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Compact case
Published by: Program On Negotiation, Harvard Law School
Originally published in: 2010
Version: 1 June 2010
Length: 4 pages
Data source: Published sources

Abstract

Two-party negotiation between agents for a basketball player and a shoe manufacturer over a possible sneaker endorsement deal. Theotis Wiley is a promising young basketball player with a checkered past. Erive is a small shoe manufacturing company about to launch a new line of basketball shoes. Erive's Vice-President of Business Development has asked to meet with Theotis' agent regarding the possibility of an endorsement deal. Neither party knows much about the other party's interests or alternatives.

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Abstract

Two-party negotiation between agents for a basketball player and a shoe manufacturer over a possible sneaker endorsement deal. Theotis Wiley is a promising young basketball player with a checkered past. Erive is a small shoe manufacturing company about to launch a new line of basketball shoes. Erive's Vice-President of Business Development has asked to meet with Theotis' agent regarding the possibility of an endorsement deal. Neither party knows much about the other party's interests or alternatives.

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