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Management article
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Reference no. SMR59415
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2018
Length: 7 pages
Topics: Strategy

Abstract

Companies that rigidly adhere to traditional approaches to goal setting may be driving their business in the wrong direction. More than ever, goals must be set in relation to the competitive environment.

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Abstract

Companies that rigidly adhere to traditional approaches to goal setting may be driving their business in the wrong direction. More than ever, goals must be set in relation to the competitive environment.

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