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Management article
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Reference no. SMR59432
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2018
Length: 13 pages
Topics: Strategy

Abstract

The conventional wisdom of goal setting is so deeply ingrained that managers rarely stop to ask if it works. The traditional approach to goals - the annual cycle, privately set and reviewed goals, and a strong linkage to incentives - can actually undermine the alignment, coordination, and agility that's needed for a company to execute its strategy.

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Abstract

The conventional wisdom of goal setting is so deeply ingrained that managers rarely stop to ask if it works. The traditional approach to goals - the annual cycle, privately set and reviewed goals, and a strong linkage to incentives - can actually undermine the alignment, coordination, and agility that's needed for a company to execute its strategy.

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