Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 2000-12-06
Length: 16 pages
Data source: Field research
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Abstract
Classicomm is trying to decide how to respond to its 105,000 subscribers, many of whom are angry over Classicomm''s attempt to introduce eight new specialty cable television channels using the so- called negative option. Other local cable companies had also introduced the services using this method. Now Rogers, the industry giant, has just admitted that it made a mistake. How should Classicomm respond to Rogers'' recent moves?
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Abstract
Classicomm is trying to decide how to respond to its 105,000 subscribers, many of whom are angry over Classicomm''s attempt to introduce eight new specialty cable television channels using the so- called negative option. Other local cable companies had also introduced the services using this method. Now Rogers, the industry giant, has just admitted that it made a mistake. How should Classicomm respond to Rogers'' recent moves?