Product details

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Published by: Ivey Publishing
Originally published in: 1995
Version: 2001-04-27

Abstract

This note reviews the importance of time-to-market, robust quality and cost as opportunities for operations to contribute to successful product development activities. Subsequently, the note addresses the role that operations can play in creating a sustainable product development competitive advantage by integrating effectively into the development process and by managing the global supply base. It is designed to complement discussions on integrated product development and concurrent engineering, and introduces the concept of concurrent procurement.

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Abstract

This note reviews the importance of time-to-market, robust quality and cost as opportunities for operations to contribute to successful product development activities. Subsequently, the note addresses the role that operations can play in creating a sustainable product development competitive advantage by integrating effectively into the development process and by managing the global supply base. It is designed to complement discussions on integrated product development and concurrent engineering, and introduces the concept of concurrent procurement.

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