Share a link:
https://casecent.re/p/158341
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Though they have experienced a relative decline with the advent of the internet, shopping centers and shopping malls remain a critically important retail channel for the distribution of goods and services. They consequently remain an important object of study for marketing researchers. This exploratory, empirical study identifies factors that strongly influence perceptions of shopping centers and shopping malls. Key factors include perceived management efficiency, product assortment, center maintenance and cleanliness. Other important factors are also identified, along with paths of influence in a structural equation model.
About
Abstract
Though they have experienced a relative decline with the advent of the internet, shopping centers and shopping malls remain a critically important retail channel for the distribution of goods and services. They consequently remain an important object of study for marketing researchers. This exploratory, empirical study identifies factors that strongly influence perceptions of shopping centers and shopping malls. Key factors include perceived management efficiency, product assortment, center maintenance and cleanliness. Other important factors are also identified, along with paths of influence in a structural equation model.