Published by:
Harvard Business Publishing
Length: 5 pages
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https://casecent.re/p/158384
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Abstract
Have you been 'nudged' recently, to behave in a more environmentally or economically-sustainable way? While you might not know it, chances are, you have. A nudge is any aspect of the 'choice architecture' that alters people's behaviour in a predictable way, without removing any options or changing economic consequences. The authors complement the existing literature on Nudging-based on seminal research by Richard Thaler and Cass Sunstein-by providing practitioners with several guidelines for developing nudges of their own. They describe 12 possible types of nudges-a 'taxonomy' of nudging-and show that developing nudges is an interdisciplinary process that is project-based and experimental in nature. As they indicate, nudging is a powerful approach that is now being applied effectively in both for-profit and individual welfare domains.
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Abstract
Have you been 'nudged' recently, to behave in a more environmentally or economically-sustainable way? While you might not know it, chances are, you have. A nudge is any aspect of the 'choice architecture' that alters people's behaviour in a predictable way, without removing any options or changing economic consequences. The authors complement the existing literature on Nudging-based on seminal research by Richard Thaler and Cass Sunstein-by providing practitioners with several guidelines for developing nudges of their own. They describe 12 possible types of nudges-a 'taxonomy' of nudging-and show that developing nudges is an interdisciplinary process that is project-based and experimental in nature. As they indicate, nudging is a powerful approach that is now being applied effectively in both for-profit and individual welfare domains.