Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-09-01
Length: 2 pages
Data source: Field research
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Abstract
Neilson linked up with Sabritas, a Pepsico Co subsidiary, and launched Neilson brand chocolate bars in Mexico. The next year, Neilson sales to Mexico exceeded $23 million. The Mexican peso abruptly underwent a 40% devaluation which put major pressure on both partners'' margins. This raised issues of future pricing and competitive response. More fundamentally, there were now concerns about the overall stability and potential of the Mexican market. (This is a supplement to case 9A95G003 bearing the same title.)
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-12-04
Length: 5 pages
Data source: Field research
Spanish language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-10-11
Revision date: 9-Apr-2025
Length: 15 pages
Data source: Field research
About
Abstract
Neilson linked up with Sabritas, a Pepsico Co subsidiary, and launched Neilson brand chocolate bars in Mexico. The next year, Neilson sales to Mexico exceeded $23 million. The Mexican peso abruptly underwent a 40% devaluation which put major pressure on both partners'' margins. This raised issues of future pricing and competitive response. More fundamentally, there were now concerns about the overall stability and potential of the Mexican market. (This is a supplement to case 9A95G003 bearing the same title.)
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-12-04
Length: 5 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-10-11
Revision date: 9-Apr-2025
Length: 15 pages
Data source: Field research