Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-12-04
Length: 28 pages
Data source: Field research
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Abstract
This note describes an industry in the throes of tremendous change brought about by deregulation and technological innovation. Students are asked to take the role of an investment banker who has been asked by her boss to analyze the attractiveness of the cable TV industry, and make a recommendation on a purchase price/cash flow multiple for the cable holdings of Maclean Hunter. This note permits a workout of Michael Porter''s five forces model of industry analysis.
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Abstract
This note describes an industry in the throes of tremendous change brought about by deregulation and technological innovation. Students are asked to take the role of an investment banker who has been asked by her boss to analyze the attractiveness of the cable TV industry, and make a recommendation on a purchase price/cash flow multiple for the cable holdings of Maclean Hunter. This note permits a workout of Michael Porter''s five forces model of industry analysis.