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Abstract
Profit, People and Planet are perhaps the most delicate balance every entrepreneur strives to achieve in his/her business venture. The Living Greens Organics Pvt Ltd (LGO) is one such business ventures based out of Jaipur, Rajasthan and led by a young agripreneur to make greens a way of life. With a mission to bring fresh, safe, organic food direct from rooftop to tabletop, the urban farming firm is challenging the conventional way food is grown, brought and served today. LGO strives to offer innovative solutions to bring nature's freshness live on consumer's daily lives without disruption and contamination. The case 'Living Greens Organics Pvt Ltd: Combating Growth Challenges' captures the odyssey of a young entrepreneur facing personal professional didactic spilt at various junctures of his life with questions such as: 'Job or own venture?', 'Commercial or sustainable?', 'Self-financed or angel funding?', and 'Private, partnership or public Holding?'. The questions were gnawing and many in the beginning. But the vision and the mission topped it all. Undeterred by the thorns stewing the entrepreneurial journey, Prateek Tiwari, the protagonist, kept trotting the path less travelled till his venture achieved stability and started getting returns on investment that promised sustainability. However, growth brought its own set of challenges and today a full blown business model is gaping at the bigger challenges such as strategic dilemmas in scaling up the business, competitor activities eyeing the fertile ecosystem created by LGO and communication strategies to reach the existing and new customer segments at optimal cost.
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Abstract
Profit, People and Planet are perhaps the most delicate balance every entrepreneur strives to achieve in his/her business venture. The Living Greens Organics Pvt Ltd (LGO) is one such business ventures based out of Jaipur, Rajasthan and led by a young agripreneur to make greens a way of life. With a mission to bring fresh, safe, organic food direct from rooftop to tabletop, the urban farming firm is challenging the conventional way food is grown, brought and served today. LGO strives to offer innovative solutions to bring nature's freshness live on consumer's daily lives without disruption and contamination. The case 'Living Greens Organics Pvt Ltd: Combating Growth Challenges' captures the odyssey of a young entrepreneur facing personal professional didactic spilt at various junctures of his life with questions such as: 'Job or own venture?', 'Commercial or sustainable?', 'Self-financed or angel funding?', and 'Private, partnership or public Holding?'. The questions were gnawing and many in the beginning. But the vision and the mission topped it all. Undeterred by the thorns stewing the entrepreneurial journey, Prateek Tiwari, the protagonist, kept trotting the path less travelled till his venture achieved stability and started getting returns on investment that promised sustainability. However, growth brought its own set of challenges and today a full blown business model is gaping at the bigger challenges such as strategic dilemmas in scaling up the business, competitor activities eyeing the fertile ecosystem created by LGO and communication strategies to reach the existing and new customer segments at optimal cost.