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A livelihood comprises the potential, resources and actions required for a means of living. A livelihood is sustainable when it can handle and recover from the stress and shocks and uphold or augment its capabilities and assets both now and in the future without deflating the natural resource base. The purpose of this case on BASIX Social Enterprise Group is to introduce their Rural Sustainable Livelihood approach for poverty reduction. Established in 1996, BASIX is a livelihood promotion institution, working for more than 3.5 million customers, over 90% being rural poor households and about 10% urban vulnerable sections of the society. BASIX works in 17 states, 223 districts and over 39,251 villages. BASIX, a Hyderabad-based Social Enterprise Group, is working with the mission to promote a large number of sustainable livelihoods, including for the rural poor, through the provision of financial services and technical assistance in an integrated manner. BASIX endeavors to give a competitive rate of return to its investors so as to be able to access mainstream capital and human resources on a continuous basis. Its strategy is to provide a wide-ranging set of livelihood promotion services that include Financial Inclusion Services (FINS), Agricultural/Business Development Services (Ag/BDS) and Institutional Development Services (IDS) to rural poor households under one umbrella. The case will throw light on the journey of BASIX by outlining anecdote of the beneficiaries followed by how the concept has been put to practical use by the organization. The final section of the case is about challenges faced by the organization during their journey and opportunities that were visualized and grabbed by the benevolent leaders.