Subject category:
Human Resource Management / Organisational Behaviour
Published by:
IBS Center for Management Research
Version: 26-Feb-2020
Revision date: 26-Feb-2020
Length: 18 pages
Data source: Published sources
Abstract
This case is about the racial bias training conducted by Starbucks Corporation (Starbucks) on May 29, 2018, at its 8,000 stores across the US. Over 175,000 partners participated in the program. The training was necessitated by an incident of racial discrimination at one of the Starbucks stores in Philadelphia, US. Starbucks collaborated with leading civil rights experts, anti-bias training experts, and minority rights experts for developing the racial bias training program. The four-hour training program was a mix of training videos, pen-paper exercises, group discussions, and team activities. Starbucks' decision to conduct the training program by shutting down all its stores in the US for a day, as well as the training program itself, elicited mixed reactions from its employees as well as industry observers. While some praised the company, others questioned whether a four-hour training program was enough and whether it was really effective.
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
IBS Center for Management Research
Version: 26-Feb-2020
Length: 14 pages
Data source: Published sources
About
Abstract
This case is about the racial bias training conducted by Starbucks Corporation (Starbucks) on May 29, 2018, at its 8,000 stores across the US. Over 175,000 partners participated in the program. The training was necessitated by an incident of racial discrimination at one of the Starbucks stores in Philadelphia, US. Starbucks collaborated with leading civil rights experts, anti-bias training experts, and minority rights experts for developing the racial bias training program. The four-hour training program was a mix of training videos, pen-paper exercises, group discussions, and team activities. Starbucks' decision to conduct the training program by shutting down all its stores in the US for a day, as well as the training program itself, elicited mixed reactions from its employees as well as industry observers. While some praised the company, others questioned whether a four-hour training program was enough and whether it was really effective.
Settings
Related
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
IBS Center for Management Research
Version: 26-Feb-2020
Length: 14 pages
Data source: Published sources