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Case
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Reference no. UVA-QA-0380
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1988
Version: March 1994
Length: 7 pages
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Abstract

Debbie Kennedy has just received word that her ideas for a product improvement of Jade Shampoo have culminated in test-market results above the break-even point, and she is anxious to move ahead with a national introduction. Her manager is concerned with the wide variation in results. Should she advocate the national introduction? Also see the B case.
Teaching note
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Reference no. UVA-QA-0380TN
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 1994
Length: 9 pages
View full details
Compact case
Case
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Reference no. UVA-QA-0454
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1994
Revision date: 18-Oct-2021
Length: 3 pages
View full details

About

Abstract

Debbie Kennedy has just received word that her ideas for a product improvement of Jade Shampoo have culminated in test-market results above the break-even point, and she is anxious to move ahead with a national introduction. Her manager is concerned with the wide variation in results. Should she advocate the national introduction? Also see the B case.

Related

Teaching note
-
Reference no. UVA-QA-0380TN
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 1994
Length: 9 pages
View full details
Compact case
Case
-
Reference no. UVA-QA-0454
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1994
Revision date: 18-Oct-2021
Length: 3 pages
View full details