Product details

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Abstract

Telecommunications sector in the United Arab Emirates (UAE), with one of the world's highest mobile penetration has been characterised by a classic duopoly structure. Etisalat, being the first operator, enjoyed the first mover advantage and Du, with its aggressive marketing strategies gradually inched closer to its rival. Over the years, both the operators enjoyed noticeable financial growth driven by strong economy, high consumer disposable income and a large growing young population base. However, the mobile penetration nearing saturation posed serious challenges to both the operators and industry disruptions caused strains on their financials. Amid such competitive and disruptive environment, it became necessary to closely look into their respective liquidity, profitability and solvency positions and determine which of them was better poised to generate greater shareholders' return in coming period.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Asia
Country:
United Arab Emirates

Featured companies

Etisalat
Employees:
10000+
Turnover:
USD 14.2 billion
Type:
Public company
Industry:
Telecommunication
Du
Employees:
1001-5000
Type:
Public company
Industry:
Telecommunication

About

Abstract

Telecommunications sector in the United Arab Emirates (UAE), with one of the world's highest mobile penetration has been characterised by a classic duopoly structure. Etisalat, being the first operator, enjoyed the first mover advantage and Du, with its aggressive marketing strategies gradually inched closer to its rival. Over the years, both the operators enjoyed noticeable financial growth driven by strong economy, high consumer disposable income and a large growing young population base. However, the mobile penetration nearing saturation posed serious challenges to both the operators and industry disruptions caused strains on their financials. Amid such competitive and disruptive environment, it became necessary to closely look into their respective liquidity, profitability and solvency positions and determine which of them was better poised to generate greater shareholders' return in coming period.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Asia
Country:
United Arab Emirates

Featured companies

Etisalat
Employees:
10000+
Turnover:
USD 14.2 billion
Type:
Public company
Industry:
Telecommunication
Du
Employees:
1001-5000
Type:
Public company
Industry:
Telecommunication

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