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Management article
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Reference no. SMR60106
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2018
Length: 7 pages
Topics: Leadership

Abstract

Consumers and employees increasingly expect companies to engage with social, environmental, and economic issues. But business leaders can find themselves between a rock and a hard place, especially when corporate political activism is framed as 'take a stand or be silent.' The reality is that companies need a more nuanced set of options.

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Abstract

Consumers and employees increasingly expect companies to engage with social, environmental, and economic issues. But business leaders can find themselves between a rock and a hard place, especially when corporate political activism is framed as 'take a stand or be silent.' The reality is that companies need a more nuanced set of options.

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