Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9A95K004
Published by: Ivey Publishing
Originally published in: 1995
Version: 1998-04-21
Length: 26 pages
Data source: Field research

Abstract

The president of Harry Rosen Inc., a large chain of men''s specialty clothing stores was contemplating the organization''s performance over the past few years. There were three issues in particular that the president wanted to analyze. First, he wanted to assess the performance of eleven selected stores to decide if they should all remain in operation. Second, he wondered how successful the expansion of the Hugo Boss line had been and if the line should continue. Third, he wanted to evaluate the newly introduced Harry II suit line''s performance and, if retained in stores, determine a promotion strategy to best position the line.
Location:
Size:
Medium

About

Abstract

The president of Harry Rosen Inc., a large chain of men''s specialty clothing stores was contemplating the organization''s performance over the past few years. There were three issues in particular that the president wanted to analyze. First, he wanted to assess the performance of eleven selected stores to decide if they should all remain in operation. Second, he wondered how successful the expansion of the Hugo Boss line had been and if the line should continue. Third, he wanted to evaluate the newly introduced Harry II suit line''s performance and, if retained in stores, determine a promotion strategy to best position the line.

Settings

Location:
Size:
Medium

Related